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DC Public Schools Launches Advertisement Campaign to Expand Teacher Workforce

Tuesday, May 17, 2022
Ads will appear on public transportation systems throughout DC, Maryland and Virginia

(Washington, DC) DC Public Schools (DCPS) is seeking educators to join the nation’s fastest improving urban school district ahead of the upcoming 2022-2023 School Year. To support the district’s teacher recruitment efforts, DCPS is launching an advertisement campaign on public transportation buses in the Washington, DC metropolitan area.

The English and Spanish advertisements, which will run throughout the spring and summer, focus on the experiences and benefits of being a DCPS teacher. The ads also serve as a recruitment tool for school psychologists, social workers, and school counselors to join the DCPS family.

View the ads online here.

“We are intentional about the outcomes we seek for our students, and it is why this campaign seeks to cement DCPS as the primary choice for top teacher, school leader, and support staff talent,” said Chancellor Lewis Ferebee. “As a district, we work diligently to ensure our school staff have the tools, development, and resources to be successful. We look forward to welcoming more educators as we prepare for next school year.”

This campaign is part of DCPS’ Rigorous Instruction Supports Equity (RISE) initiative, which aims to provide strategic recruitment of talented educators, equity-centered professional development, robust support for new teachers, and performance-based incentive awards at our 42 highest-need schools. In 2021, DCPS received a nearly $30 million grant from the US Department of Education designed to help local education agencies in developing, enhancing, improving, and/or implementing human capital management systems that include performance-based teacher and principal compensation systems.

In addition to being one of the highest-paying teacher workforces in the nation, signing bonuses of up to $2,500 are available to those who commit to teaching in one of our highest need content areas (Special Education, ESL, Health & Physical Education, Math, Science, Visual & Performing Arts, and Elementary) at a RISE school, as well as school psychologists and social workers.

Learn more and apply to become a DCPS teacher at or on social media: TwitterFacebook, and LinkedIn.